This is a big week for Marvel fans and sneakerheads alike! First off, Marvel Studios’ Deadpool & Wolverine, hits U.S. theaters this week on July 26. In anticipation of the film adidas has just dropped an exclusive collection to celebrate the upcoming release. This unique lineup brings together adidas Originals and performance gear, all inspired by the third film in the franchise starring Ryan Reynolds and Hugh Jackman.
What’s in the Collection?
This limited-edition collection marks the first time Deadpool has inspired an adidas range. It includes:
- Two themed Rivalry Low shoes
- adizero Electric cleat
- Graphic tees
- An adidas Originals silhouette worn in the film (revealed on July 26 when the movie premieres)
The Deets You’ll Love
The collection is not subtle. In fact, it’s all about bold colors and intricate details that pay homage to Deadpool & Wolverine. Think tongue-in-cheek jokes on sock liners, censored language characters, and even storage pouches on the Deadpool-inspired Rivalry Low and adizero Electric cleat. Yes, we’re talking about those excessive pouches that Deadpool is known for!
For Wolverine fans, the Wolverine-inspired Rivalry Low features the classic yellow color-blocking of his iconic suit, making its first-ever appearance in the film.
What adidas Has to Say
Shane Jochum, the Senior Director of NAM Strategic Partnerships at adidas, said this of the collection:
“Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
The Marvel Legacy Continues
This collaboration builds on adidas’ longstanding relationship with Marvel, which has previously given us collections inspired by Black Panther: Wakanda Forever and other blockbuster hits.
How & When to Get Your Hands on It
Mark your calendars! The adidas | Marvel Studios’ Deadpool & Wolverine collection will be available from August 1 in select markets. You can snag these exclusive items via the adidas app, online, in stores, and at selected retailers.