In 2013 the United States acknowledged what the rest of the world had known for some time: Sixto Diaz Rodriguez is a modern-day folk rock god. His discovery can be attributed, in large part, to the documentary Searching for Sugar Man. In it the filmmakers chronicled the search for Rodriguez by two South African super-fans. More importantly, it brought awareness of the man, his story and work to the world.

Rodriguez’s tale sounds like something constructed by a crafty public relations machine. Born July 10, 1942 in Detroit, Michigan his parents were Mexican immigrants who had come to the United States in the 1920’s. He began his recording career in the late 60’s and released two albums in the early 70’s, Cold Fact and Coming From Reality. His political beliefs and songs about inner city life were a testament to his era. Many thought he was poised for super-stardom, his lyrics were akin to Bob Dylan, but record sales were low. Rodriguez was eventually dropped from his label and traded in his guitar for a hard hat and demolition jobs to support his family.

Unbeknownst to him and many, his music and its message, found a home in Australia, New Zealand and South Africa. In fact, his songs would serve as anti-Apartheid anthems and went on to sell millions in the region. While to fans the music was ubiquitous, the man was a mystery. No sighting was ever recorded, not even a clear photograph of Rodriguez could be obtained. Various myths about his genesis and untimely “death” added to his mystique.

In the late 90’s two die-hard fans decided to find out the truth about their musical hero. They learned that Rodriguez was alive, well and living in Detroit. The result was a mini-revival. Rodriguez traveled to South Africa to perform several sold-out concerts. However, it was the documentary Searching for Sugarman (taken from one of his song titles) in 2012 that cemented his return and global fame.

In the song “Cause” Rodriguez wrote, “They told me everybody’s gotta pay their dues, and I explained that I had overpaid them,” but in 2013 he got his due. He performed at festivals like Glastonbury and Coachella and sold out Radio City Music Hall and the Beacon Theatre. Oh yes, that little documentary of his? It went on to win a BAFTA and an Academy Award in 2013.

Yet, it’s not for the overdue accolades or great music that we honor Rodriguez. His fans response to his music, explain “why” best: “No bitterness only grace; no animosity, only inner peace; no greed, only generosity. The songs reveal the depth of the intellect and the substance of the soul.”