THE SPORTSWEAR SHOP
Buenos Aires, Argentina
Nestled deep in the suburbs of Buenos Aires, you’ll find the sportswear shop: an unmarked store that looks like you’ve gone back in time to South America in the ’70’s. Don’t count on a website to find the shop (because there isn’t one), and word-of-mouth directions from a local are your best bet to find the place.
What once was described as legend, owner Carlos Ruiz has hundreds upon hundreds of never-been-worn Adidas styles (still in their original boxes), that he refused to part with over the years. Becoming so attached to his collection, Ruiz made his store his hangout, and rarely, if ever, sold any of his merch. Adidas Originals got hold of the story and sent a crew to verify the sportswear shop’s collection. Check out the video below for look at the film crew freaking out upon its discovery. After convincing Ruiz to get back into the selling business, the sportswear shop has become an absolute must for sneakerheads on the hunt for rare, vintage kicks.
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