September 18, 2020

YOAKUSTOMS

yoakustoms.com
Made in New Jersey, available worldwide

Instead of chucking her ex’s dunks, Amanda Yoakum, a Parsons fashion design graduate, started painting on his old sneakers, using them as a makeshift canvas for her art. Her designs were quickly noticed, and this self-proclaimed artist and sneaker customizer instantly gained a following not only from the art world, but a slew of sneakerhead clients (including collabs with Flight Club and Vans). For custom, one-of-a-kind styles, send your kicks to her New Jersey studio called YoaKustoms, where Yoakum will create handpainted styles in about two-to-three weeks.

YoaKustoms (Sneakers)

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About The Author

Laura Zapata

Laura is a fashion stylist, editor, and writer with over a decade of experience in the fashion industry. Her work can be seen across multiple mediums including editorial, digital, commercial and celebrity projects. For several years she worked at Latina magazine, starting as a fashion assistant, but rose through the ranks to become a contributing fashion editor. In 2009, she helped launch the Topshop brand as the brand’s senior style advisor. Later working in the digital space, she began consulting for luxury fashion brands such as Calvin Klein and Mikimoto, on social media, content, and digital marketing strategy. In her most recent role as fashion editor of Cosmopolitan for Latinas magazine Laura reported on seasonal fashion trends, emerging designers for her column Latino Rising Stars. Named one of the “12 Amazing People You Need to Know in New York Fashion Tech” by Alley Watch and a “Fashion Tech Mover & Shaker” by Third Wave Fashion, Laura also plays an active role in the NYC fashion tech scene.

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