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Fresh off the success of its virtual conference in April. The Latin Alternative Music Conference (LAMC) marches on.  After a two-year break LAMC returns to an in-person format. LAMC announced the panels and concerts for its upcoming 2022 live conference. Founded by Thomas Cookman, LAMC is one of the only events of its kind catering exclusively to Latin Alternative music. LAMC runs from July 5th to July 9th in New York City.  Check out the panel and concert line up here.

Tuesday, July 5th

LAMC Registration Opens @ Stewart Hotel (3:00 pm – 5:00 pm)
371 7th Avenue (Between 30th and 31st Street)

Wednesday, July 6th

Building your Fanbase (10:00am – 11:00am)
Inés Sapochnik (The Orchard)
Maykol Sanchez (Spotify)
Ady Harley (Meta)
Mario Garibaldi (TelevisaUnivision)  
AJ Ramos (YouTube) 
Alejandro Saporiti (BRESH)

Creating and Executing an Effective Release Plan (11:45 am – 12:45 pm)
Gil Gastelum (Cosmica Artists)
Albert Piedrahita (Universal Music Latino) 
Julián Saldarriaga  (Love of Lesbian)
Ricardo Avendaño Vera (Warner Music Group)
Berenice Díaz (Sony Music)
Cristián Rodríguez (CityLab)

Finances for Different Stages of Your Career  (1:45pm – 2:45pm)

Ramon Villa (Primary Wave) 
Ana Y. Perez  (City National Bank)
Yvette Medina (Creative Management Firm) 
Alberto Arenal (AIE)  
Rob Filomena (Industria Works)
Venicia Mestey (LL Business Management) 16 

LAMC Sounds from Spain Showcase @ DROM (7:00 pm – 12:00 am)
Performances by: Valeria Castro, Tribade, Lao Ra, Marlena + special surprise guest
85 Avenue A (between 5th and 6th Street)

Thursday, July 7th

A&R / Artist Development and The Creative Process (10:30am – 11:30am)   
Alex Gallardo (Sony US Latin)
Polo Montalvo (La Buena Fortuna)
Joel Moya (Remezcla) 
Andy Martinez (JAK Entertainment) 
Aldo Gonzalez (Universal Music Latino)
Zoe Gotusso 
Ruben Santos (Cinq Music) 

Inspiring Stories and Practical Advice from Women Making a Difference (1:30- 2:30 PM)
Colleen Theis (The Orchard)  
Yvonne Drazan (peermusic) 
Ana Martinez (Amazon Music LAT!N) 
Villano Antillano
Alex Flores (BMI)
Mayna Nevarez (Nevarez PR) 
Monica Herrera Damashek (Spotify) 

Radio in Latin America and Beyond  (3:15pm – 4:15pm)  
Diego Poso (La 100)
Alberto Moles (Popart Discos)
Albina Cabrera (KEXP) 
Felix Contreras (NPR Alt.Latino)
Bryant Pino (SiriusXM)
Diana Rodriguez (Criteria Entertainment)
Paul Dryden (ATO Records) 

LAMC Acoustic Showcase @ SOB’s  (6:00 pm – 8:30 pm)
Performances by: Airbag, Pehuenche, Del Mismo Racimo, YADAM, Elsten Torres, Zoe Gotusso, ZETAK, GALE
204 Varick Street

LAMC Indie Showcase @ DROM  (7:30 pm – 1:00 am)
Performances by: Zoe Gotusso, YADAM, Pehuenche, Luna Luna, Hendrix B 
Hosted by: NPR Alt.Latino’s Felix Contreras & Anamaria Sayre
85 Avenue A  (between 5th and 6th street)

Friday, July 8th


Meta  (10:00 am – 12:30 pm)  
Meta Masterclass by Tania Dorantes (Meta)
Fireside Chat between Meta’s Ady Harley & Carla Morrison
Performances by Love of Lesbian & DannyLux 

Spotify (1:30 pm – 4:00 pm )
Spotify Masterclass
“Spotify and the Artistic Community” panel with Brray, Pehuenche, Villano Antillano, GALE, Zoe Gotusso
Performances by: Mariah Angeliq & YADAM LAMC/Capital One City Parks Foundation SummerStage, Coney Island (6:00pm – 10:00 pm)

Universal Music Latin Presents: New Generation!

Performances by: Mariah Angeliq, Brray, Ecko, Nino Freestyle, Pitizion
Coney Island Amphitheater
3052 W. 21st St. Brooklyn

LAMC From Chile to Canada! Showcase @ DROM   (7:30 pm – 1:00 am)        
Performances by: Ceaese, Rubio, Entrópica, Battle of Santiago, Quique Escamilla, Ramón Chicharrón
85 Avenue A  (between 5th and 6th street)

Saturday, July 9th

LAMC/Capital One City Parks Foundation SummerStage, Central Park Show (3:00 pm – 7:00 pm)

Performances by: Carla Morrison, Love of Lesbian, DannyLux
Rumsey Playfield
Entrance at 72nd and 5th Avenue


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