Known as one of the most creative soccer players of the moment, Paul Pogba has now joined forces with adidas to show his creativity off the pitch with the launch of the adidas x Pogba Collection, a bespoke range of soccer and fashion products.
Designed in Pogba’s striking signature style, the adidas x Pogba Collection is inspired by fashion and hip-hop culture, and includes on and off the field footwear, clothing and accessories. The entire range features a newly designed ‘PP’ logo.
Throughout 2016, Pogba created endless headlines, announcing his long-term partnership with adidas in March, helping Juventus to secure a record 32nd Scudetto title in April, reaching the UEFA Euro 2016 Final with France and causing global hype with his much-talked-about move to Manchester United during the summer.
The Origin & Design Process
On joining forces with adidas Pogba said, “after wearing a number of one-off bespoke boots on the pitch, I wanted to take things to the next level. The launch of the adidas x Pogba Collection is the first step of my wish to leave my mark and shows how I view soccer, both on and off the pitch.”
During the design process, adidas Soccer’s VP of Design, Sam Handy, visited Pogba. On the collab he noted that “Paul is a very creative and energetic guy and he was heavily involved in the design process – helping create the logo, choosing the colors and working on the design of the products themselves. What we have created is a unique reflection of Paul – as well as the modern day game.”
The Product
The adidas x Pogba Collection will feature the new ACE 17+ PURECONTROL in Pogba’s signature black and gold. The boot comes with extra gold plating, a unique marble effect on the upper, ‘Pogboom’ etched on the webbing and trademark ‘PP’ logo on the webbing and tongue. This Parisian influence has not been lost on musician and soccer fan MHD, who has created a new song “Never” to support the launch of the adidas x Pogba Collection. There is also a street and cage version of the ACE 17+ PURECONTROL within the collection. Black BOOST material has been used on the street shoe, providing a premium unique touch.
An all-black soccer with gold embossed ‘PP’ logo, hip-hop inspired long length tee, black bomber jacket and performance tee all featured in the adidas x Pogba Collection.
The adidas Soccer x Paul Pogba collection is now available at the following North America locations: KITH, Upper90 Astoria (New York); H. Lorenzo, WILDSTYLE, NIKY’s (Los Angeles); RSVP Gallery (Chicago); Social Status (Charlotte, NC); The Webster (Miami); and TNT: The New Trend (Toronto)