VIDA

Jordan Brand Unveils Custom Colorways for March Madness

March 6, 2017

March Madness NCAA basketball tournament will soon be upon us. Jordan Brand is putting its imprint on the tournament as only it can – in the form of custom colorways of the Air Jordan 31 Low. The teams receiving Jordan's special touch are Michigan, Georgeto...

Jordan Brand Drops New Kicks for NBA All Star Weekend in New Orleans

‘LLERO Editors

February 15, 2017

Jordan Brand is putting it's own signature touch on 2017 NBA All-Star Weekend in New Orleans. The brand will be celebrating its namesake's history with New Orleans which dates back to Michael Jordan nailing the Carolina game-winning shot of the 1982 collegiate...

Paul Pogba Collabs with Adidas on Paul Pogba Collection

‘LLERO Editors

February 8, 2017

Known as one of the most creative soccer players of the moment, Paul Pogba has now joined forces with adidas to show his creativity off the pitch with the launch of the adidas x Pogba Collection, a bespoke range of soccer and fashion products. Designed in P...

This Is the Droid You Are Looking For…Gita A Personal Robot That Will Carry Your Groceries For You

‘LLERO Editors

February 2, 2017

This is the droid you are looking for!!! Today in Cambridge, Massachusetts, a personal robot called "Gita" will make its debut. Gita is an Italian word for "short trip". That is precisely what it is designed to do. Make short trips to help a pedestrian carry c...

Men of the Year 2016

‘LLERO Editors

January 25, 2017

T hese Latino men come from all walks of life: government, literature, agriculture, business, sports and entertainment. In 2016 -- by way of their actions, ideas, talent or contributions -- they all made a positive impact, influence or simply inspired us. Whe...

The Best of the 2017 Detroit Auto Show

‘LLERO Editors

January 11, 2017

The North American International Auto Show, better known as the "Detroit Auto Show" kicked off this week in Motor City. The first auto show of the year in the U.S. it gives us a look at the 2018 models and those in the years to come. If there were a theme to t...

ICYMI…Some of the Sweetest Rides from the San Francisco Auto Show

Andrei Uyehara

December 19, 2016

While we give props to New York City and Los Angeles on their auto-show prowess, we were not about to leave the Bay Area out of the picture. Why? Because our ‘LLERO on the ground scoped out the 59th Annual San Francisco Auto Show and captured quite a few good ...

Flaco Coquito

Ana Mantica

December 15, 2016

Creamy, sweet and quite honestly liquid heaven, coquito, the Puerto Rican cousin of eggnog, trumps all typical holiday drinks. Yet, while the traditional eggnog-like ponche can lighten your spirit, it can also weigh down your belly. A slim-downed version o...

Holiday Gift Guide – 5 Perfect Gifts for the Latino Man

‘LLERO Editors

December 4, 2016

Are you dreading being on the receiving end of those pair of Fruit of the Loom underwear, or that very same bottle of Polo cologne you got last year? Worse yet, are you clueless about what to get your friends or family? Well, to start with you could also consi...

7 Sick Rides From The 2016 L.A. Auto Show

Michael Lopez

November 24, 2016

As much as we love Uber and Lyft, nothing beats getting behind the wheel of your own customized car. Taking ownership of the road, turning up the dial and getting a little cruise time is an essential part of every guy’s DNA. That’s one of the big reasons that ...

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