3. Fear
In the show Iovine famously says “Fear is a powerful thing, I mean it’s got a lot of firepower, if you could figure out a way to wrestle that fear to push you from behind rather than stand in front of you, that’s very powerful.”
The Lesson: Best described by the man himself in the video below:
4. Complacency
By the early 2000’s both Dre and Iovine were secure in their legacies and rich beyond their wildest dreams. There really wasn’t a need to do more. Yet, when Dre’s attorney let him know some folks wanted him for a sneaker endorsement, he told Iovine, who said “Fuck that, were not selling sneakers. We’re selling speakers.” And Beats by Dre was born. Two music guys who had no clue about tech or streaming, but that didn’t stop them. On the collaboration, Springsteen noted “People become successful they get locked into behaviors that led them to be a success. Be willing to shed that and go with something else. Not afraid to partner with other visionaries. No fear of moving forward.”
The Lesson: Complacency is the enemy of success. Don’t become complacent.