Frank Sinatra might not be the first name you think of when it comes to Bad Bunny, but their ethos isn’t so different. Sinatra’s iconic line from My Way—“to say the things he truly feels, and not the words of one who kneels”—embodied his unapologetic authenticity. And at Super Bowl LX, Benito delivered a halftime show that was unmistakably his way—a celebration of Latino culture, identity and pride, wrapped in his signature Benito style.
El Conejo Malo kicked off the show with his hit Tití Me Preguntó, set against a vibrant sugarcane field reminiscent of those found in Puerto Rico. He strolled through a scene brimming with cultural touchstones: viejitos playing dominoes, a piragua cart and a taco stand. From there, he passed a nail salon, a barber shop, and even a boxing match featuring Puerto Rican boxer Xander Zayas and Mexican boxer Emiliano Vargas.
The stage then transformed into a casita, reminiscent of his Puerto Rico residency, where he performed Yo Perreo Sola alongside some star power in the form of Cardi B, Pedro Pascal, Karol G, and Jessica Alba, all dancing to the music.
💪 @sanbenito #AppleMusicHalftime pic.twitter.com/QjUxwBWUUA
— NFL (@NFL) February 9, 2026
The energy shifted as a real life couple (not actors) actually tied the knot onstage, leading into a high-octane salsa remix of Baile Inolvidable with Lady Gaga. After they wrapped that segment Benito launched into his 2025 summer anthem – Nueva Yol, where Toñita, the owner of the Caribbean Social Club, handing him a shot of rum.
The tone then went from celebratory to a bit more somber as his second musical collaborator of the night joined him – Ricky Martin. Ricky’s solo moment was powerful—seated on a plastic chair evoking his Debí Tirar album cover, he sang as dancers behind him reenacted an apagón (blackout), a poignant nod to the 11-month power outage Puerto Rico endured after Hurricane Maria.
RICKY MARTIN IN THE HOUSE #AppleMusicHalftime pic.twitter.com/awIdEV0f7c
— NFL (@NFL) February 9, 2026
As the performance reached its crescendo, Benito launched into an electrifying rendition of Café Con Ron. Followed by a unifying shoutout to every country in the Americas, including Canada, celebrating the diversity of the hemisphere.
ALL THE LATIN AMERICAN COUNTRIES BEING MENTIONED BY BAD BUNNY IN THE HALFTIME SHOW. #SuperBowl pic.twitter.com/sYySsOmTE8
— Access Bad Bunny (@AccessBadBunny) February 9, 2026
To close, Benito held a football inscribed with a powerful message: “Together, we are America.” It was a statement and performance that transcended the stage—a reminder that unity and culture are the heartbeat of the Americas.
This wasn’t just a halftime show; it was a cultural moment, a declaration, and a celebration of identity. Bad Bunny didn’t just perform—he made history yet again, and he did it “his way.”
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