Bad Bunny and adidas have collaborated on a number of successful sneaker launches over the years. This time they are going beyond footwear. The creative forces want to take some lucky fans on a trip to Puerto Rico and then to Benito’s August 27th concert at Yankee Stadium. Oh, and they plan to do it the Bad Bunny way.
To close out the summer, adidas and Bad Bunny are launching an activation that represents the spirit of the Boriqua artist, celebrating his creative and blue-sky thinking that has led him to become the global icon he is today.
Through the “Confirmed” app, people can register and participate to be a part of this experience. Oh and what an experience it will be. The prize includes spending a night in Puerto Rico and briefly encapsulating the ultimate summer, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York.
The plane will have all things baby blue and give each invitee the everlasting Bad Bunny experience. The plane also symbolizes the power of Benito’s art, which manages to bring the essence of La Isla to the entire world, crossing all borders. It is an ode to summer, to play and experience the infinite possibilities that the universe offers us.
Once the foray in La Isla del Encanto concludes, fans will jet set to the Boogie Down Bronx to see Benito perform at the iconic Yankee Stadium.
For a chance to enter sign up here: https://confirmed.onelink.me/mzYA/z43d5drf