Congrats, you have crossed the threshold and became a real estate owner. We’re not talking about a primary residence, but an income generating property. One that hopefully puts you on the road to ditching the rat race. Yet, while ownership has its privileges, it also has its challenges. Gone are the days of posting an ad on Zillow or Apartments.com in hope of finding a worthy tenant. Real estate SEO and web design best practices for 2025 can help revitalize your real property business. If you have a framework in place, then half of the work is done. However, some small changes, such as mobile optimization and a revamp of site navigation, can be pretty powerful.
Update Your Google Business Profile
Given there are billions of users on Google at any given time, you would be foolish to ignore how important a Google Business Profile actually is. Keeping it up to date with any changes helps Google present search users with the data they need and can help you, as a real estate owner or agent, rent long or short term housing to the right people. Include photos if necessary, fill out any and all contact details, and encourage customers to leave reviews on your profile.
Optimize as a Mobile-First Website
Most people use their smartphones to interact with the web these days. As such, your website must be optimized for mobiles to rank higher and provide a better user experience. An older site’s theme might not be making the best use of a mobile device that it can, and this can make it hard to navigate, perform slowly, and even drop in search engine results pages (SERPs). Perform a quick check with Google PageSpeed Insights for recommendations for improvement.
Real Estate SEO Must Be Local
Over 99% of Google users only look at the first page when searching for something, so your link must make a lasting impression to get a click. But how do you even get on the first page? Using Search engine optimization (SEO), your business can beat the competition. However, for a real estate business, local SEO is your best friend. Combined with long-tail keyboards such as “3-bedroom house near a school in (area)”, you can provide people with the most accurate results.
Review Website Navigation
A site that is hard to navigate will lose users. Users don’t want to be messing around on a property site to find what they want. Every six months to a year, it is advised that you assess the navigation of the website or platform. Most experts agree there should be a click depth of no greater than three. That means everything should be available within three clicks. It also helps to categorize listings for easier navigation, and always includes a search bar within the site.
Use High Quality Images
When someone wants to rent a home, they want to know what they are paying for. Low-resolution images with bad lighting don’t help, and a potential customer is likely to leave and go to a competitor. All properties should be listed with high-quality images that accurately show what a renter is getting for their money. If homeowners can upload their own images, then there should be some image quality guidelines they must stick to, or photos will be rejected.
Updating your Google Business Profile with up-to-date info, images, and reviews will help real estate SEO for your property company. It is also a good idea to include a lot of local SEO based on the location and ensure that any properties listed are done so with high-quality photographs.
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