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LAMC, the Latin Alternative Music Conference returns from May 4th to May 7th.  The conference founded by Thomas Cookman over 20 years ago, returns in 2021, albeit in the same virtual format it employed in 2020 – driven of course by the pandemic. 

Yet, also like 2020, it is free to register. So, for all you aspiring and established artists alike, whether it be performers, producers or songwriters. This is a golden opportunity to access and take advantage of some rather insightful and instructive panels, seminars, industry thought leaders – and as always great showcases.

This year just a few of the panels at LAMC 2021 include streaming strategies, touring in a post pandemic world and financial advice for musicians. Artists such as Mon La Ferte, C. Tangana and even Elvis Costello will be appearing.  

To register for LAMC 2021 for free, visit latinalternative.com. See the full panel and concert schedule for LAMC 2021 below:


Tengo La Voz! Digital Marketing and Promotion Presented by Symphonic Distribution, 12 pm ET

The panel will be moderated by Ady Harley (Facebook / Instagram) and feature AJ Alvarez (Symphonic), Gil Gastelum (Cosmica Artists), Mayna Nevarez (Nevarez Communications) Henrique Fares Leite (TikTok) and Paul Dryden (ATO).

LAMC Talks with Billboard Latin, 1:00 pm ET

Tangana sits down with Leila Cobo.

Apple Music: Integraciones y Herramientas para Artistas, 1:40 pm ET

Jennifer D’Cunha and Analuz Vizarretea.

Wonder Women of Latin Music Presented by Amazon Music Latin, 1:50 pm ET

Featuring Maria Fernandez (Sony Music), Gabriela González (ASCAP) Alicia Arauzo (Universal Music España), Gabriela Martinez (Warner Music Latin) Sandra Jimenez (YouTube) and moderated by Laura Tesoriero (The Orchard).

LAMC Talks with KEXP El Sonido, 2:55 pm ET

Recording artist Mon Laferte sits down with Albina Cabrera.

peermusic: Fundamentals of Songwriting Presented by Yvonne Drazan, 3:25 pm ET

Featuring Mala Rodriguez, Frank El Medico, Micky Huidobro.

LAMC Talks with NPR alt.Latino, 4:15 pm ET

Ana Tijoux sits down with Felix Contreras.

KRK Presents: Behind the Board with Dave Pensado and Friends, 4:40 pm ET

Featuring Dave Pensado, Rafa Sardina, Josh Gudwin and Dave Way.

Indie Showcase Presented by: Latido Music by mitú, 5:05 pm ET

Performances by Pachyman, maye, KHEA, YEИDRY, Villano Antillano, Flor De Toloache and Los Master Plus.



Streaming Strategies Presented by The Orchard, 12 pm ET

Featuring Amaya Mendizabal (Amazon Music), Ariel Chichotky (Dale Play Records) Inés Sapochnik (The Orchard), Mauricio Ojeda (YouTube Music) Diego Burgos (Deezer) and Ruben Abraham (Warner Music Latin).

LAMC Talks with KEXP El Sonido, 1 pm ET

Natalia Lafourcade sits down with DJ Chilly.

LAMC Talks with Billboard Latin, 1:25 pm ET

Rebeca Leon sits down with Leila Cobo

Afro-Latino! Presented by Facebook, 2:00 pm ET

Featuring Mabiland, La Dame Blanche, Akapellah, Fidel Nadal, Carlos Alomar, moderated by famed salsa/tropical producer Sergio George.

LAMC Talks with Deezer’s La Ola Podcast, 3:10 pm ET

Recording artist Paloma Mami sits down with Veronica Orozco.

LAMC Keynote Interview, 3:30 pm ET

Gustavo Santaolalla by Javier Andrade.

BELIEVE Case Study: Robot 95 With: Alejandra Olea & Adriaan Glastra, 4:10 pm ET

Sounds from Spain Showcase Presented by: Sounds from Spain, 4:25 pm ET

Performances by Love of Lesbian, Paula Cendejas, Baiuca, Astola y Ratón, La Selva Sur, Amber Figueroa.

BMI Showcase Presented by BMI, 5:35 pm ET

Performances by Vanessa Zamora, Pehuenche, Alex Rose, Niña Dioz and Gustavo Laureano.



The Creative Process in Pandemic Times Presented by KRK, 12 pm ET

Featuring Eduardo Cabra, Aldo Gonzalez (Universal Music Latin), Alizzz, Áureo Baqueiro. Moderated by Guaynaa, Carla Morrison.

LAMC Conversation, 1:05 pm ET

Elvis Costello sits down with Sebastian Krys.

How Your Music Travels the World Presented by Spotify, 1:40 pm ET

With Monica Herrera Damashek, Santiago Puentes & Bel Aztiria.

Post Pandemic Touring on a Local and Global Level Presented by Industria Works, 2:10 pm ET

Featuring Richard Lom (WME), Andrés Sánchez (OCESA), Austin Barmak (Electric Feel Ent.) Javier Montemayor (SeiTrack). Moderated by Diego Sáenz (PopArt), Henry Cárdenas (CMN).

Facebook e Instagram: Mejores prácticas y storytelling con música with Tania Dorantes, 3:10 pm ET

LAMC Talks with Deezer’s La Ola Podcast, 4:00 pm ET

Tainy sits down with Veronica Orozco.

Publishing and Opportunities in 2021 and Beyond Presented by Songtrust, 4:20 pm ET

Featuring Jorge Mejia (Sony Music Publishing), Eliezer Ponce (BMG Publishing), Mary Nuñez (Warner Chappell), David Weitzman (Primary Wave) Julio Bagué (peermusic). Moderated by Molly Neuman (Songtrust).

Navigating US Tax Withholdings Presented by Citrin Cooperman with Maria del Pilar Lopez, 5:20 pm ET  

Contest Winner Spotlight Presented by BizBat Winners: Emilia Vega, Ultralux, 5:45 pm ET

LAMC at Capital One City Parks Foundation SummerStage Anywhere, 6:00 pm ET

Performances by Dawer X Damper, Cande y Paulo, Pahua, La Dame Blanche, Hendrix, Sebastián Otero and Fidel Nadal.



Rompan Todo y Ahora Qué? Presented by Ingrooves, 12 pm ET

Featuring José Tillán (The POPGarage) – moderator, Julieta Venegas, Andrea Echeverri,Nico Entel (Red Creek Productions), Juan de Dios Balbi (Entertainmex) and Enrique Blanc.

LAMC Interview, 1:05 pm ET

Eduardo Cabra sits down with Javier Andrade.

Amplifica tu audiencia y posiciona tu música a través de TikTok, 1:45 pm ET

Featuring Rob Ruiz (TikTok), Ceci Giménez, Renee and Leon Leiden.

Mental Health for the Creative Community Presented by The Latin Recording Academy & MusiCares, 2:15pm ET

Featuring Fito Paez, Pepe Aguilar, Ximena Sariñana and Rozalén.

Insights – Harnessing Data to Make Creative & Strategic decisions Presented by The Orchard with Jacob Fowler, 3:15 pm ET  

LAMC  2021 Talks with KCSN, 3:35 pm ET  

Gabriel Garzón-Montano sits down with Nic Harcourt.

Exploring Alternative Revenue Sources Presented by IBERIABANK/First Horizon, 4:10 pm ET

Featuring Michel Vega (Magnus Media), Paula Kaminsky (GTS), Javier Liñan (El Volcan), José Juan Torres (Torres LLC), Polo Montalvo (La Buena Fortuna), Alex Hernandez (IBERIABANK/First Horizon).

Fireside Chat – Financial Advice for Musicians Presented by City National Bank, 5:10 pm  ET

With Ana Perez (City National Bank) & Louis Barajas (Wealth and Business Manager). 

Acoustic Showcase Presented by Supersonica, 5:30 pm ET

Performances by Denise Rosenthal, Silvina Moreno, Silvana Estrada, Lennis Rodriguez, Gina Chavez, Mariangela and Kathy Palma.


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