adidas continues to create unique experiences that just can’t be denied. This go around they present “The Association.”
What Is It?
It’s a five versus five influencer soccer league built around merging street soccer, art, music, and fashion during a 10-week season at the adidas soccer L.A. Base. Based in the Lincoln Heights neighborhood of Los Angeles. Teams were selected to represent the rich diversity in the area and with the intent to form a curated union of brands and influencers to present a one of a kind soccer league experience.
The eight founding teams of The Association inaugural season represent: Beats by Dre which is fielding “The Defiant Ones FC” and Complex who are participating as “The Marauders.” Folks like Jason Markk, Dash Radio, SpaceX, Niky’s Sports and Red Bull are also putting teams in the mix. Yeah, some heavy hitters people!
Where & When Does It Go Down
adidas soccer L.A. Base is located at 352 N. Ave. 21 and it truly is an impressive classic industrial warehouse. The arena offers over 17,000 square feet with two fields making for the best possible indoor futsal experience. Don’t worry Angelinos, there is plenty of free parking is available in the adjacent lots.
The Association actually kicked off last week on Thursday, April 26th, but matches will be played every Thursday thereafter from 8:30 p.m. to 10:30 p.m. PT.
Games are free to attend and open to all soccer fans and local creatives who want to experience the game in a unique space. Weekly consumer experiences will include live DJs, food trucks, curated brand nights by participating teams, live graffiti art, and many other special surprises.
Not a bad way to spend a Thursday evening gente!