November 24, 2020

Four years ago Nike made the future a reality. It dropped Nike HyperAdapt 1.0. It was the first automatic lacing shoe to hit the market. Inspired by the shoes that appeared in the film Back to the Future Part II. Nike subsequently improved upon the Hyper Adapt, with the Nike BB. They have elevated the game once more with the Nike Adapt BB 2.0. Here are five things you need to know about this groundbreaking shoe.

 

1. Bouncier Court Feel

Coming off the Adapt BB, Nike indicated players wanted a more noticeable bounce underfoot. The result, Nike designers added Air Zoom Turbo to the forefoot of the 2.0, similar to the Kyrie line.

Nike Adapt BB 2.0 2

 

2. Better Ride

Finding that harmony between pop off the forefoot and the placement of the power-lacing engine led designers to reconfigure the midsole stack height. The result is an improved transition from heel to toe while moving.

Nike Adapt BB 2.0 5

3. The Adapt BB 2.0 is Easier to Put On

One nearly universal critique of prior iterations of the show – it was not the easiest to put on. No worries, Nike has heard you. This go around they remove the Flyknit shroud, opening up the collar and integrating a stretchable ballistic mesh throughout the upper.

Nike Adapt BB 2.0 1

 

4. The Detailing

An obvious visual difference is the larger Swoosh. A closer look reveals a combination of pixelated textures, a deliberate choice by material designers to balance the shoe’s über-tech performance ideal with a more grounded opportunity to sense the shoe in ways beyond fit. Another change. The lateral clip where the buttons are located has a concave geometry so that the lights better reflects off the midsole’s surface area.

Nike Adapt BB 2.0 3

 

5. Memphis GrizzliesPoint Guard Ja Morant Dropped them on the NBA Hardcourt 

Morant wore the shoe during his January 20 game against the New Orleans Pelicans. It will also be worn by Las Vegas Aces forward A’ja Wilson at the start of the WNBA regular season.

 

The Nike Adapt BB 2.0 officially dropped this President’s Day weekend and can be found at online and traditional retailers. 

 

 

 

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