The 2022 FIFA World Cup is just a few days away. In anticipation of the event, on Monday, adidas launched the latest chapter of its Impossible Is Nothing campaign. Celebrating how the joy of football unifies players and fans across the world.
The month-long campaign jumps off in tandem with the World Cup and starts with a special short film, entitled The Family Reunion.
In the film we see soccer icons Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy come together for a reunion like no other.
In the video the world’s best players alongside mega football fan Stormzy, showcase their individual rituals. They also remind fans why the essence of this tournament is so special. We see them pack up for a road trip to – you know where! With each scene filled with memorable moments, players and places. The film builds anticipation for the endless possibilities of the month ahead. It’s a quirky film with a comedic yet personalized touch. Think those classic ESPN Sports Center commercials from back in the day that saw LeBron fixing the printer or Dwayne Wade in the editing bay.
Of the film and campaign, Florian Alt, VP Global Brand Comms at adidas, said, “there is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home. During the next month we’ll see new players break on to the scene, an underdog beat the odds, unbelievable goals and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”
With a full month of unmissable moments undoubtedly ahead, adidas will continue to celebrate its global football family throughout the tournament with iconic players, teams, and moments.
And we can’t wait to be there every step of the way. Until then, check out the short film here.