The Latin Takeover of Coachella
The 2019 Coachella line up was announced last week. Fans of Latin music have reason to rejoice. While uber talented artists like Childish Gambino, Ariana Grande and Tame Impala will be headlining, there will be...
7 Must See Cars at the 2018 LA Auto Show
If ever there were a driving community, its Los Angeles. Which is why the 2018 LA Auto Show - aka Automobility LA - is one of the most important shows for automakers. Currently running from November 30 to Decem...
Edward James Olmos Takes Fans On Another Exciting Ride With Mayans MC
https://www.youtube.com/watch?v=s3tMclUwf7U
With a resume of credits that includes legendary pop culture films and television projects including Blade Runner, Stand & Deliver, Miami Vice, and Battlestar...
Why The Imagen Awards Still Matter…33 Years Later
This month marks another important milestone for the Imagen Foundation and their signature awards event the Imagen Awards, which honors Latinos in entertainment. 33 years after their first modest luncheon cerem...
4 Reasons Chicano Park Day Deserves Serious Hype
No matter where you live, you can always find monthly cultural events that pop up on your favorite local lifestyle sites. But certain ones deserve a little extra attention and, perhaps, even merit a plane ticke...
Lowrider Lessons From Director Ricardo de Montreuil
It takes a special kind of director to channel the emotions, heritage and visual style of SoCal’s car culture into a single film. And Peruvian-born Ricardo de Montreuil has done it masterfully; with his upcomin...
With Lowriders…Los Angeles Latino Car Culture Finally Gets A Film
Delving into the L.A. car culture, Lowriders focuses on a teenage graffiti artist (Gabriel Chavarria) who paints murals on the hoods of lowrider cars to help his older brother (Theo Rossi – Sons of Anarchy) win...
7 Sick Rides From The 2016 L.A. Auto Show
As much as we love Uber and Lyft, nothing beats getting behind the wheel of your own customized car. Taking ownership of the road, turning up the dial and getting a little cruise time is an essential part of ev...
Jaime Escalante
“You're going to work harder here than you've ever worked anywhere else. And the only thing I ask from you is ganas.” – Stand and Deliver
While this concept isn’t new it took on new meaning thanks to Jaime E...
My Life As an Undocumented Latino in the U.S.
In 1989, my family and I left our small Maya community in Yucatán, México due to poverty, violence and lack of opportunity. My parents wanted the best for my sister and I; they were willing to leave everythin...