This summer Buchanan’s Blended Scotch Whisky is reuniting friends, families, and communities with La Reunión, a pop-up market experience that celebrates local Latino culture while giving back to the neighborhoods that need it most. The multi-city events are bringing together local Latino businesses – from florists and artists to designers and chefs – to celebrate the many traditions that make each community so unique.
At each La Reunión event Buchanan’s is making it easy for guests to give back through the brand’s “Pull up a S[eat]” initiative that feeds food insecure neighborhoods by donating meals through local charity partners like Rethink Food, No Us Without You, Target Hunger and Buddy System MIA.
The Jump Off
La Reunión kicked off its inaugural session in New York City this past weekend during the Dominican Day Parade weekend. At one of the city’s biggest celebrations of Latino culture. New Yorkers, enjoyed an experience that safely brought block-party vibes to Brooklyn with interactive programming that highlighted the best of NYC like:
- Sips + Eats: Sweet and savory bites of Latin culture with good eats from Venezuelan restaurant Patacon Pisao, Dominican eatery Sazon Mama and Mexican dessert shop Maya’s Snack Bar paired with signature Buchanan’s Whisky cocktails like the Jalapeño Rock and the Buchanita with customized garnishes served out of a fruit cart.
- Shop Local: A local marketplace curated by Dominican florist, Glorimer Ovalle of gloflo&co featured hand poured candles from Marz Co, vintage items from Dominican stylist Natalie Reynoso Real Soon Vintage, vinyl records, jewelry, tea blends, oil infusions and CDs from Sunny Cheban free custom nail art with Buchanan’s nail decals by Kathleen Tapanesof The Gel Project.
The event concluded with live entertainment and performances by Dominican Latin Trap Pioneer Messiah, Puerto Rican power duo Coco and Breezy and Puerto Rican-Panamanian DJ Bembona.
Community Giveback
As part of the New York City pop-up to support NYC communities facing food insecurity, Buchanan’s donated 5,000 meals to local nonprofit partner, Rethink Food at La Reunión.
“La Reunión creates a space for friends and family to reunite over good company, drinks and music, by bringing together some of the local Hispanic businesses and voices that make each city’s culture so unique,” says Joyce He, Director of Buchanan’s Whisky. “As a brand, we are committed to giving these local vendors and charitable partners a platform to amplify their businesses and continue to celebrate and uplift these communities.”
Up Next
La Reunión will be popping up in Los Angeles on Saturday, August 28th followed by Houston and culminating in Miami during Hispanic Heritage Month and one of the biggest weeks in Latin music.
Fans will also have a chance to win a trip for two to join Buchanan’s at La Reunión in Miami.
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