Fresh off the heels of their Latinx Heritage Month release, Nike continues to honor Latino culture. Nike’s latest ofrenda is the 2021 Día de Muertos Pack. Recognizing one of Mexico’s most important traditions through a collection of legacy silhouettes and apparel.
Much like the LHM release, the Muertos pack focuses on family. Siempre Familia, describing the unbreakable bond of families. The collection is another example of how Nike sees local expressions as the means to share culture across the world and invite everyone into sport.
Through an array of culturally relevant colors and reflective treatments and show patterns. The Air Force 1 and an Air Jordan 1 are reimagined. They illustrate the sensation of Mictlán, the journey of nine levels that celebrates the infinite power of family connection with loved ones.
The Air Force 1 features an embroidered Swoosh with colorful pigments. As well as a Siempre Familia graphic is printed on the insole in remembrance to family members.
The Air Jordan 1 presents a bright jaguar print, a multicolor embroidered Swoosh with an arrow. And the words Siempre and Familia stamped on each tongue.
The apparel includes a bomber jacket and a collection of T-shirts. The graphic details combine Nike symbols with illustrations borrowed from Mictlán. Such as skulls and bones, the Xolo dog (the canine companion who guides souls through the afterlife), symbolic creatures like the jaguar, iguana and more.
The 2021 Día de Muertos collection released on October 24th on SNKRS in Mexico, October 26th on the Nike App in Mexico and today October 29th globally.