With Spider-Man: Far From Home, dropping in theaters, Marvel and adidas have joined forces yet again. This go around the first shoe for Utah Jazz star Donovan Mitchell – D.O.N. Issue #1.
The new silhouette focuses on supporting Mitchell’s unmatched vertical leap and speed while paying tribute to his nickname through a collection of four Marvel super hero colorways.
Origin Story
Just as many super heroes have to overcome their own adversity, Donovan Mitchell had an unconventional path to the NBA. One that provides inspiration for those who face challenges in their own life. His journey, coupled with his positive outlook through hardship, led to the decision to name his signature line D.O.N. Issue #1, as a testament to Mitchell’s Determination Over Negativity.
“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mitchell. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”
Mitchell’s determination and belief in himself was key throughout his journey from college athlete to NBA prospect, to star with his own signature sneaker.
The Goods
Much like a Spidey suit, there is fun and new tech under the hood of the D.O.N. Issue #1. Donovan Mitchell’s new kick features a propulsion clip on the side for lateral support. A wider outsole to provide stability for landing from above-the-rim leaps. BOUNCE cushioning ensures a comfortable ride. Finally a unique, wavy tread pattern, which represents Mitchell’s path to the NBA, helps drive his illusive speed.
The Look
Additional design details include spider-web stitching on the toe box and tongue, and a custom coding that represents the addresses of stops on Mitchell’s journey to NBA superstar like Brewster Academy in New Hampshire (“80/A:DR [WBR] NH”) and the University of Louisville (“1.AP.LV:KY”), among others.
Each new colorway of D.O.N. Issue #1 will celebrate Donovan Mitchell and other Marvel super heroes:
MARVEL’S AMAZING SPIDER-MAN: A red, blue, and white colorway with webbing detailed across the side pays homage to the one and only Spider-Man, and the latest film installment in Marvel’s Spider-Man franchise.
SYMBIOTE SPIDER-MAN: They are not leaving out the bad guys. Venom gets in the actions, with shock pink, core black, white and silver, with teeth as fierce as the character. Available July 18.
STEALTH SPIDER-MAN: Black and green with glow in the dark details. Available Aug. 1.
MARVEL’S IRON SPIDER: Red and metallic gold to honor the legendary Iron Spider whose made appearances in Avengers Infinity War and End Game. These become available Aug. 31.
The D.O.N. Issue #1 ($100) will dropped on adidas.com on July 1, and at adidas retail stores globally beginning July 5.