3. Broaden the Brand by Exposing it in Unconventional Ways

What Mayweather did after he won the De La Hoya fight is what is really impressive. He positioned the bad boy brand in different arenas thus exposing it to different demographics. A stint on “Dancing with the Stars” made soccer moms aware of him. His turn at WrestleMania made good old country boys in the flyover states know his name. He took the brand to places that were uncharacteristic. Once again, by fighting an MMA champion Mayweather his taking his name and brand to another arena and gaining world-wide exposure as a result. Not too dissimilar to when a certain 1990’s Presidential candidate named Bill Clinton, decided to play saxophone on a late-night talk show called “The Arsenio Hall Show”.

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About The Author

Victor rounds out the core team of ‘LLERO, he is a co-founder and Editor-in-Chief. Working with journalists and content creators to find the most interesting and newsworthy stories. A freelance sports and film writer at heart. In his spare time Victor follows all things boxing, basketball, movies and television. When not tapping the keys of his laptop he can be found checking out all kinds of mainstream and indie cinema alike. Or as his friends aptly describe "Vic, you like all that weird indie sh*!t"." Guilty as charged.

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