adidas dropped the new Juventus home jersey for the 2022/23 season. Continuing a legacy of constant reinvention, adidas reimagines the classic black and white stripes with a new graphic element. In the form of a subtle nod to Allianz stadium.
Since Juventus’ move to the stadium in 2011, fans have enjoyed countless moments of magic at the venue. This season, in a new dynamic interpretation of the club’s identity. The jersey draws inspiration from the five triangles of the star as symbol of magic, creating a new visual icon.
With the new stadium-inspired stripe design printed into the fabric of the shirt. Players and fans wrapped in the club’s colors proudly represent the Juventus family, wherever in the world – black and white, built to lead. The jersey is finished with black color blocked details on the collar and sleeve cuffs.
Of the jersey, Senior Designer at adidas, Marco Omiccioli said “Juventus is a club famed for its traditions, but also for being bold and progressive. With this kit we wanted to pay respect to the proud history of the club whilst bringing a new and unique element that unites the club’s community with a subtle reference to its home.”
The Materials & Tech
The new jersey is also eco-friendly. It is made with 100% recycled materials. It also features the latest in adidas’ temperature regulation innovation, HEAT.RDY – KEEP COOL. It is tech designed to keep players feeling cool, dry during play by optimizing sweat distribution and maximizing airflow.
The new home jersey debuted on the pitch on May 14th. It however will be available to purchase from today via Juventus store, adidas stores and selected partners, with broader availability from May 27.