Bad Bunny has never been one to shy away from creative risk, the latest video for his summer anthem “Nueva Yol” is no exception.
Directed by Renell Medrano, the video is packed with stunning visuals and deep cultural significance. It reads like an ode to the resilience of the immigrant community and an electrifying exploration of individuality against the backdrop of the concrete jungle.
Among the videos backdrops is a quinceañera in NYC. The actors are draped in seventies inspired wardrobe, there are shots of pot luck style cuisine served in aluminum trays. The video is steeped in nostalgia for El Barrio.
The video doesn’t just look incredible; it’s also not so subtly conveys a pro-immigrant message. As several men sit at a card table with coffee and a boom box, a voice very similar to Donald Trump can be heard and says “I made a mistake. I want to apologize to the immigrants in America. I mean the United States. I know America is the whole continent. I want to say that this country is nothing without the immigrants. This country is nothing without Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, Cubans.”
The video then cues to several grainy black and white shots of everyday citizens, telling a story of dreams often complicated by systemic hurdles. But they also shine a light on the enduring pride of a diasporic community and ends with the message “Juntos Somos Mas Fuerte”.
Ultimately, “Nueva Yol” feels like classic Bad Bunny—raw, playful, and unapologetically authentic. The creative direction is bold but grounded, celebrating the grit and glamour of immigrant identities. Fans of reggaeton, trap and beyond will feel seen, inspired, and, most importantly, reminded of why Bad Bunny is not just an artist but a cultural force with a voice beyond the tracks!
But don’t take our word for it – check out the video here.