Amid the pandemic, artists are slower in releasing new music. Aside from the logistical challenges, their efforts are rightly focused on other priorities dictated by the times.
However, in the case of Becky G, she’s doing both. Yesterday she released her latest track an accompanying video for “They Ain’t Ready”. This release however has special meaning for the artist. On her Instagram feed she stated:
“I must say this release is slightly bittersweet. At the time, this song was meant to inspire others to fight for love and come together despite their differences. Today, it not only stands for that, but also hope.
My brother @iamfrankieg has been helping me design some super dope, super special merch just for this release. All proceeds from the merch will benefit LA Students Most In Need, a fund within the California Community Foundation @calfund. 🙌🏽 There are so many ways that we can help— not only to keep children safe, but to help them to be able to keep up with their studies and keep learning. We’re all in this together. ❤️
LA Students Most in Need supports the students across the Los Angeles Unified communities who no longer have the benefit of attending school every day. Funds will be used to provide meals and urgently needed supplies for students and their families, and address the digital divide by providing technology to students so they may access online tools and resources to continue their learning during the school closures.”
Peep the visuals for “They Ain’t Ready” below.