Words of Advice

Although Castanos doesn’t believe he’s reached the ultimate level of success, the veteran emprendedor is sharing some of his secrets of success with us.

Count on Family

Contrary to popular belief, Castano’s clan is the backbone of his business. “My dad found the place and retro-fit the store with electricity and internet; my uncles drove me around Brooklyn to get materials; my cousins and aunts work in the store; my mom is here to clean and my grandmother always keeps [my stomach full] and well taken care of.”

Market Yourself

Rather than waiting for clients to walk in Castanos drums up business by talking to everyone from local mom and pop merchants to professional corporate clients of what his shop can do. “If people don’t know about me I can’t move forward,” he explains. “We develop our own market and brand.”

Failure Is Part of the Game

“You might temporarily fail, keep trying until you succeed. You might even have to close up shop and then start again. But don’t be afraid to fail and try again.”

To learn more about 3D Heights visit them at their shop located at 4084 Broadway (between W. 172nd and W. 173rd Streets), New York City.

Image courtesy of subject

Besides putting pen to paper for ‘LLERO Jessica is a co-founder. She is a seasoned writer, editor and journalist who has successfully peddled her words across media platforms from Urban Latino, Latina and Cosmo Latina, since picking up her professional pen in 1999.

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About The Author

Jessica Rodriguez

Besides putting pen to paper for ‘LLERO Jessica is a co-founder. She is a seasoned writer, editor and journalist who has successfully peddled her words across media platforms from Urban Latino, Latina and Cosmo Latina, since picking up her professional pen in 1999.

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