Just as it did for Black History Month, Nike has released a collection of customized kicks in honor of Hispanic Heritage Month. The collection is entitled – Los Primeros – and encompasses Latino themed iterations of four of Nikes most iconic styles. The capsule started its roll out on September 15th, with a new sneaker dropping every week and the final shoe being released on October 13th. This wearable art is available at WSS Shoes, Clothing & Athletic Gear.
Each of the four shoes, the Air Max 1, Cortez, Air Force 1 Low, and Air Jordan 1, have not only their own Latino inspired theme that tie back to aspects of Latino heritage, but Nike also teamed up with young Latino street artists to design each shoe. So this is clearly a for us, by us collection. And the collection is catching on, as some of the Internet’s biggest influencers are donning the designer kicks. For a close look at each bespoke design scroll on down.
Air Max 1, Release Date: Friday, September 15, 2017
The first to release was the “Nomad” Nike Air Max 1, designed by Chilean mural artist Wasafu and inspired by the Ona nomads from the Patagonian region of South America. The pair features a colorway similar to the “OG Red” Air Max 1, but adds white stripes along the red mud guard and Swoosh, and replaces the grey suede panels with a grey patterned canvas. Wasafu’s signature is also embroidered in black on the heel.
Get a look at the Cortez after the jump…
Cortez, Release Date: Friday, September 22, 2017
Collaborating with Chilean artist, INTI on the Nike Cortez, the artist and Nike create a sneaker styled in purple, black and gold, the nylon variation of the classic top features symbols of different Latin American cultures and united them in an all-over artwork print, along with suede and leather overlays. Its inclusion in the Los Primeros Collection is noted along the insoles.
Were not done yet, as the Air Force 1 gets the Latino treatment next…
Air Force 1 Low, Release Date: Friday, October 1, 2017
The “Master Jaguar” Air Force 1 Low was designed by Mexican graffiti artist Saner. The shoe takes inspiration from the jaguar, an animal believed to have the power of survival in both life and death by ancient Latino cultures. Faux fur-Jaguar print wraps the toe and heel, with black leather donning the heel tab and iconic Nike Swoosh, while black nubuck covers the side panels and toe box. On the heel you will also find a red and white mask, representive of the artist.
It wouldn’t be a Nike collection without Jordan, peep the new look Jordan’s next…
Air Jordan 1, Release Date: Friday, October 13, 2017
The final pair in the collection is the “Roots” Air Jordan 1 designed by Brazilian graffiti artist and illustrator POMB.
The tongue and toe box are covered in colorful artwork depicting human heads surrounded by flower petals. The rest of the shoe is made of a black suede that features an all-over etched pattern.
