November 29, 2020

THE SPORTSWEAR SHOP

Buenos Aires, Argentina

Nestled deep in the suburbs of Buenos Aires, you’ll find the sportswear shop: an unmarked store that looks like you’ve gone back in time to South America in the ’70’s. Don’t count on a website to find the shop (because there isn’t one), and word-of-mouth directions from a local are your best bet to find the place.

What once was described as legend, owner Carlos Ruiz has hundreds upon hundreds of never-been-worn Adidas styles (still in their original boxes), that he refused to part with over the years. Becoming so attached to his collection, Ruiz made his store his hangout, and rarely, if ever, sold any of his merch. Adidas Originals got hold of the story and sent a crew to verify the sportswear shop’s collection. Check out the video below for look at the film crew freaking out upon its discovery. After convincing Ruiz to get back into the selling business, the sportswear shop has become an absolute must for sneakerheads on the hunt for rare, vintage kicks.

Image of World of Niche via Hypebeast
Image of Yoakustoms via Yoakustoms
Image of RSVP Gallery via RSVP Gallery

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About The Author

Laura is a fashion stylist, editor, and writer with over a decade of experience in the fashion industry. Her work can be seen across multiple mediums including editorial, digital, commercial and celebrity projects. For several years she worked at Latina magazine, starting as a fashion assistant, but rose through the ranks to become a contributing fashion editor. In 2009, she helped launch the Topshop brand as the brand’s senior style advisor. Later working in the digital space, she began consulting for luxury fashion brands such as Calvin Klein and Mikimoto, on social media, content, and digital marketing strategy. In her most recent role as fashion editor of Cosmopolitan for Latinas magazine Laura reported on seasonal fashion trends, emerging designers for her column Latino Rising Stars. Named one of the “12 Amazing People You Need to Know in New York Fashion Tech” by Alley Watch and a “Fashion Tech Mover & Shaker” by Third Wave Fashion, Laura also plays an active role in the NYC fashion tech scene.

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