November 29, 2020

66 Bleeker St, NYC 10012

World of Niché opened in New York earlier this year, but there’s no public knowledge of who’s behind the whole thing. There’s no social media presence and an incredibly strict no photos policy – actually, there’s a lot of policies to deal with, but the experience sounds like something out of a Bond movie.

Here’s how it goes down: there’s a strict appointment-only, one-at-a-time shopper policy. You have to remove your shoes upon entry, where you’ll be asked to wear leather slippers while you wait. A single employee is there to help you with whatever you may need. Once triggered the shop’s windows cloud up and a giant brass ball suspended from the ceiling opens up, showcasing the store’s footwear. It’s important to note that you’ll be shown three styles, in three color ways ONLY. Styles are limited-edition and are served on a platter once you make your selection. Yes, like an actual serving dish!


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About The Author

Laura is a fashion stylist, editor, and writer with over a decade of experience in the fashion industry. Her work can be seen across multiple mediums including editorial, digital, commercial and celebrity projects. For several years she worked at Latina magazine, starting as a fashion assistant, but rose through the ranks to become a contributing fashion editor. In 2009, she helped launch the Topshop brand as the brand’s senior style advisor. Later working in the digital space, she began consulting for luxury fashion brands such as Calvin Klein and Mikimoto, on social media, content, and digital marketing strategy. In her most recent role as fashion editor of Cosmopolitan for Latinas magazine Laura reported on seasonal fashion trends, emerging designers for her column Latino Rising Stars. Named one of the “12 Amazing People You Need to Know in New York Fashion Tech” by Alley Watch and a “Fashion Tech Mover & Shaker” by Third Wave Fashion, Laura also plays an active role in the NYC fashion tech scene.

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